FitFlops News Release!

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Take the FitFlops Bottoms Blaster challenge!

Do the FitFlop Bottom Blaster Challenge.

The bottom line: It only takes a pair of FitFlops and a set of stairs to lift, shape and tighten your tush! Just find a long set of stairs somewhere, put your FitFlops on, and climb them two at a time (clenching and squeezing your bottom as you go). This will challenge the hip extensor muscles (the hamstrings and glutes) by stimulating them with a bigger load, and also a longer activation time. Start with 10 big steps a day and work up to 20, 40, or 100 a day.

You might feel it necessary to use a handrail to steady yourself- after all, FitFlops do have that built-in wobbleboard effect- at first, or even forever. Whatever works for you.

KNEE Note: If you lean forward more it should reduce stress on your knees. Standing upright will work the quadriceps more, but add stress on the knee. (So if you’re weak in the knees, single steps up are your safest bet!)

P.S. Check out our high fashion gladiator style
Aurelia limited edition FitFlop.

*FitFlops Bottom Blaster Challenge has been biomechanically cleared by Dr Philip Graham-Smith, a consultant biomechanist, lecturer and lower limb specialist who works with UK Athletics.

Congratulations!!
Congratulations Sylvia Beach!

To Sylvia Beach, who has won herself a FREE PAIR of FitFlops.
Read her story here >>

Wear Red!

Click here to find out why

Studies at The Center for Human Performance at LSBU show that walking in the FitFlop engages the gluteus maximus muscles more than walking in normal trainers (sneakers) or standard issue flip flops.

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